Varvara Gorelina

Product Designer

Designing clarity into data-heavy products

11 years of expertise across fintech, banking, aviation, SaaS and e-commerce — taking complex, high-stakes interfaces from discovery to shipped product, and making the evidence behind every decision visible

Full-cycle design process Stakeholder & research-led Mentor & technical interviewer
My works
Insight Flow preview

Insight Flow: Conversational BI Platform

An AI interface that lets business users explore data through dialogue — with evidence, confidence, and a recommended action attached to every answer

Aviation: ERP system and B2C app preview

Aviation: ERP system and B2C app

An ERP system for private aviation services spanning B2E, B2B and B2C — from dispatcher dashboards to a mobile app for booking and managing flights

CRM: Revenue Forecasting preview

CRM: Revenue Forecasting

Revenue reporting and forecasting tool for a full company pipeline — designed solo, from discovery through role-based views for six user groups

E-Doc preview

E-Doc: Document Signing Platform

A patent and trademark signing platform for the UAE market, integrated with the UAE Pass national digital identity — shipped as MVP in six months

Bank Products preview

Bank Products for Business

As Stream Design Lead, launched business cards, loyalty, cash services, payments and special accounts across iOS, Android and web

Design Leadership preview

Design Leadership

Mentoring, technical interviews, and building the design system and DesignOps practice that let a growing bank design team scale

Izmir Transport Map preview

Drawing Izmir Transport Map

A community design workshop: studying a city's transport map problems and running a hands-on session that produced three redesigns in one evening

CV

Varvara Gorelina

Product Designer

Porto, Portugal · Open to relocation to the UK

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Experience

Product Designer
EPAM Systems · Remote · September 2021 — Present
The international company providing software and digital platform development services

Design Lead
VTB Bank · Eastern Europe · June 2020 — August 2021
One of the 3 top banks in the country. Banking apps for medium and small businesses

Design Lead
Promsvyaz Bank · Eastern Europe · June 2018 — May 2020
TOP 10 banks. Internet and mobile banking for salary clients and for loan holders

UI/UX Designer
InDev studio, Lyykteam, RedFox · Eastern Europe · August 2015 — June 2018
Designed fashion and sportswear online stores, crypto exchangers, delivery applications, and social networks. Implemented metrics. Built a product vision and planning

Education

  • Master in Multimedia (currently studying), University of Porto, Expected graduation: 2027
  • Bachelor of Fine Arts and Engineering, Kostanay Pedagogical Institute, Kazakhstan, 2012

Skills development

  • Certificates of completion: Claude Code in Action, AI Fluency Framework & Foundations, 2026
  • AI-Assisted UX Design course at EPAM System, May 2025
  • HTML, CSS, JavaScript for designers course at EPAM System, May 2023
  • Certified Skill Adviser at EPAM System, April 2023
  • Certified Technical Interviewer at EPAM System, December 2021
  • Text in Interfaces (UX-writing) at Maxim Ilyakhov's school, August 2020
  • Product Design course at British Higher School of Design and Art, August 2019

Leadership & Awards

  • Expanded the diversity of expertise in EPAM by conducting technical interviews with designers from Colombia, India, and CIS
  • Contributed to the growth of designers' qualifications by preparing them for evaluation, checking well-being, and helping to solve problems in the teams
  • Speaker at meet-ups with research reports and workshops host

Summary

  • 11 years of expertise in designing data-heavy applications
  • Launched innovative projects in Aviation, Business Automation, Fintech, SaaS, and E-commerce sectors
  • Established full-cycle design processes as a key designer. Expert in troubleshooting and streamlining design delivery complexities.
  • Effective communicator with stakeholders and team members, with an appeal for user research and UX practices

Tools of the trade

Figma Anthropic Coda Miro Sketch Jira

Frameworks

  • CJM, Blueprint, JTBD, Prototyping, UI testings, User journey, Road map

Sectors

  • Banking & Fintech, Aviation, Business Automation, SaaS, Delivery & E-commerce

Skills

Building a full-cycle design process

  • During the year of working at the bank, I built the process of supplying proven design solutions for the 10 product teams, hiring designers, built cross-department cooperation
  • Reduced growing 10-month design debt in the Bank, increasing the number of designers from 3 to 12, and providing consistency by creating a Design System, onboarding tools, digital bank principles, and synchronization meetings
  • Managed ever-changing requirements for an external stakeholder, provided proven design solution delivery through backlog prioritization

Research and metrics

  • For a foreign customer who did not have a research budget, I defined the product vision for the UAE market, using reports of Hofstede Insights about UAE local customs and benchmarks of Arab countries' platforms
  • Increased Customer Satisfaction Index by 18% by analyzing feedback in stores and composing a backlog of improvements in the Bank application
  • Identified the factors that lead people to choose a credit card by organizing an observational research
  • Cut dashboard learnability time by 11% by designing a new flow, based on beginner and experienced user insights for the CRM
  • Reduced the number of user mistakes by 28% by designing 40+ flows within a single transport dispatcher dashboard with sequential processes
  • Launched innovative refinancing, and loan market products, studied the users' needs, achieved the goal numbers of services purchased, the depth of products using and Average Revenue Per User
  • Designed secure user flow for a Bank that saved $0.05 per login, analyzing the error rates

Let's talk about your product

Open to senior / lead product design roles and select freelance projects

Email me Contact me on LinkedIn